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Marketing Insight - How To Super-Charge Your Free Ads, Articles and Press Releas

n the last ezine I talked about �"How to Find Free and Low Cost Advertising Sites That Work”. Today I want to show you how to maximize exposure of your ads with keyword optimization.

One way to super charge your paid and free ads is to write your copy with specific keywords in mind. The reason for this is that if the title and the body of your ad includes the keyword, search engines will be much more likely to pick up your ad, article or press release. The more focused your article, the higher up you'll show up in the search results for a specific keyword included in your article.

Believe it or not, even free ads can sometimes get to the top of Google and Yahoo within days of being published. This will not only give you the benefit of exposure within the actual ad site, but possibly 100 times the exposure in Google etc. This same principle is true when writing articles and press releases.
You can take a look at an example of mine by typing in PromoBlackBox into Google. You will find several links to my videos on Myspace. By the way, video uploads to Myspace are free. Another example is my link PromoBlackBox Sales Reps Needed!!! (located on Ablewise which is another site offering free advertising). You can type other keywords into Google and find a plethora of ads about PromoBlackBox that were placed by others on Craigslist (and other free ad sites). Notice that, because they include the keyword, they received great page one placements in Google. And again, the same it true for articles and press releases as well.

The way I accomplished this was by having the keyword PromoBlackBox in mind before writing the ads. When I write ads for use on FREE advertising sites like Craigslist or Backpage, the first thing I do is select the keywords I want to target. This interesting tip also enhances promotion of videos when you upload them into Myspace (or other social marketing sites).

Let' say that you want to get good visibility for the keyword â€�"Business Opportunity or the name of your business opportunity. You would write the ad, being sure to include the keyword in the headline and also in the body of the ad at least two times. When writing articles and press releases, I also include my name and company name (as additional keywords), so they will show up when people type my name or company name into Google.

You can take an additional step to supercharge articles and press releases you write by including recent quotes from celebrities, industry leaders and top companies in your field. You can find recent statements by though leaders in your business by do a search in Google such as¦keyword news, keyword press releases, keyword articles (replace keyword with your keyword). You'll be amazed at the number of quotes from high profile people you'll find.

So next time, don't just write an ad…super charge it. You might just get 3 to 100 times more response!

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The article is brought to you by Peter Grundner at P&T Enterprises
For more information please visit how2succeedonline.net and myedconline.com

About the Author
Peter Grundner, a top advertising and marketing professional for over 20 years, is now a full time Home Business Entrepreneur and founder of http://www.myedconline.com & http://www.how2succeedonline.net